Kunal Sethi, co-founder and CEO of The Detailing Mafia, has spoken to multiple Indian business publications about how his company scaled. In these reported interviews, one sentence appears again and again: franchising has been a launchpad for us.
The quotes below are as reported by media outlets and are presented for independent analysis. They describe a brand whose growth relied on replicating a service playbook through partner-run outlets.
What Sethi says about franchising
In media interviews, Sethi has credited the franchise model for taking The Detailing Mafia beyond a single geography. He has said, as reported, that franchising allowed the company to grow rapidly without funding every outlet itself, while keeping brand standards through training and audits. "Franchising has been a launchpad for us," he told business publications, describing partners as investors in the brand's expansion.
The support behind the partners
The company, according to Sethi's reported comments, provides franchisees with training, operating procedures, marketing support and product guidance. The CEO has framed this as selling a complete operating system rather than just a logo, arguing that consistent process is what turns a local studio into a brand that customers trust in any city.
An independent view of the model
From an outside perspective, the model fits a broader Indian pattern: service franchising transfers skills from metros to smaller cities. The strengths are scale, branding and standardisation. The risks are quality variance between partners and dependence on trained manpower. Analysts note that the company's own growth numbers are not publicly audited, so claims should be read with that caveat.
Lessons other brands can borrow
Whatever the precise figures, the takeaway for the industry is repeatable: document the workflow, train rigorously, standardise the customer experience, and expand through partners who share the financial risk. Smaller detailing brands across India are now copying precisely that playbook. Sethi's reported journey shows what a well-run franchise model can unlock for a service industry.
Frequently Asked Questions
Kunal Sethi is the co-founder and CEO of The Detailing Mafia, an Indian car detailing brand built around a franchise network. He is the public face of the company in media interviews about detailing's growth in India, where he discusses franchising, industry standards and the brand's expansion strategy.
The statements here are attributed as reported in established business publications, which is the standard practice for this kind of analysis. Before relying on any specific claim, readers should check the primary interview in the original outlet. Company growth figures, in particular, are not independently audited public records.
According to the company's publicly available material and media coverage, it has opened outlets through partners in multiple cities. Prospective investors should contact the brand directly for current terms, investment ranges and territory availability, and should independently verify both the brand and the specific location before investing.
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